Marketing Collateral
The goal: To introduce new courses to teachers and schools, highlighting what’s exciting about them, and giving a preview of the contents.
The challenge: To offer something that’s comprehensive but succint.
My role: I worked with project stakeholders to gather information about the courses, and refine it to fit the format. I refined templates in InDesign, then designed one-page brochures, ‘movie posters’ and social media teaser images. When there was a need, I stepped in to create videos.
Where we started
The intent to portray a back and forth conversation isn’t clear.
The audio instruction lists six steps, and user research suggests a high likelihood the user won’t remember all of them.
The layout is confusing, it’s unclear whether to interact with the boxes left to right or top row then bottom.
This is what the curriculum architect originally requested based on templates we already had. The interaction was less than ideal.
Improved interaction
Characters with speech bubbles make it clear that this is a conversation.
Instruction audio is broken into segments and plays at the right moment to guide the student step by step.
Each piece of the interaction appears in turn, reducing confusion for the student on where to click next.
Within the constrains of the system this was built with, I’m proud of how much clearer, more engaging, and user-friendly this interaction feels.
Rachel took immense initiative and completely owned the World Languages project all while creating new improved processes. I was able to step back to focus on other strategic initiatives because of her leadership and am immensely grateful.
-Amy Velasquez, Creative Director, Stride